Crossposting between Facebook and Instagram can save time and effort. Instead of opening each app, uploading content, adding a title and hashtags, and then posting, you can streamline the process. Thankfully, Meta allows users to share Facebook posts directly to Instagram.
Setting Up Facebook and Instagram for Cross-Platform Posting
Before you start sharing content from Facebook to Instagram, ensure your accounts are linked. This integration not only facilitates cross-posting but also informs your followers about the other account, potentially boosting your social media presence.
Linking Your Facebook and Instagram Accounts
To link your accounts:
- Open Facebook on your device.
- Tap your profile picture in the bottom-right corner.
- Select the gear icon at the top.
- Scroll to Accounts Centre and select it.
- Tap ‘Logging in with accounts’ and then ‘Add accounts’.
- Select Instagram or Facebook and follow the prompts to complete the setup.
You can also link your accounts via the Instagram app by navigating to Settings > Accounts Centre and following similar steps.
Automatic Posting from Facebook to Instagram
Once linked, you can set up automatic sharing for various types of content:
- Open the Facebook app and tap the profile picture.
- Select the gear icon and navigate to Accounts Centre.
- Choose Sharing across profiles.
- Select your Facebook account and toggle the options for stories, posts, and reels as desired.
From now on, your selected content will automatically be shared on Instagram. Make sure to check your Instagram app to verify the shared content.
Manual Sharing of Facebook Posts to Instagram
If you prefer to control which posts are shared:
Manual Sharing of Facebook Posts
- Launch the Facebook app and tap ‘What’s on your mind’.
- Select the Instagram icon from the drop-down menu and toggle it on.
Manual Sharing of Facebook Stories
- Tap ‘+ Create story’ in the Facebook app.
- Select the gear icon and toggle ‘Always share to Instagram’.
Manual Sharing of Facebook Reels
- On the Share Now page, tap ‘Share to Instagram’.
- Toggle the option next to your Instagram account.
Using Meta Business Suite for Cross-Posting
Meta Business Suite provides additional tools for managing cross-posting between Facebook and Instagram:
- Log in to Meta Business Suite with your Facebook or Instagram account.
- Select the Facebook Page for crossposting.
- Create your post and ensure both Facebook and Instagram are selected.
- Click Publish, Schedule, or Save as draft as needed.
Meta Business Suite is available as a mobile app for easy scheduling and posting.
FAQ about Sharing Facebook Posts to Instagram
| Question | Answer |
|---|---|
| Can I share an older post from Facebook to Instagram? | No, you need to delete and repost it or upload it separately on Instagram. |
| Are there free third-party apps for crossposting? | Yes, apps like Hootsuite and Buffer offer freemium plans for crossposting. |
| Is linking Facebook to Instagram necessary? | No, but it enables crossposting and other benefits of linked accounts. |
| How do I unlink Facebook and Instagram? | From Facebook, go to Accounts Centre and remove the linked account. From Instagram, go to Settings > Account > Sharing to other apps and unlink. |
Final Thoughts on Crossposting from Facebook to Instagram
While crossposting between Facebook and Instagram offers convenience, it has some limitations. Ensure that the content suits both platforms’ audiences and always verify posts on Instagram after sharing from Facebook. With the right setup, crossposting can significantly streamline your social media strategy.